1. Information We Collect
We may collect information about you in a variety of ways depending on how you interact with our website, our Meta advertisements, or our detailing services directly.
Personal Identifiers
Personally identifiable information — such as your name, email address, and telephone number — that you voluntarily provide when you fill out a contact or lead form, book an appointment, or respond to one of our Meta Ads lead forms on Facebook or Instagram.
Derivative & Technical Data
Information our servers automatically collect when you access the site, including your IP address, browser type, operating system, access times, and the pages you viewed before and after visiting our site.
Meta Pixel & Conversions API
We use the Meta Pixel and Meta Conversions API on our website. These tools collect behavioral data — including page visits, click events, and session information — that helps us track conversions from Meta ads, optimize ad delivery, build targeted audiences for future campaigns, and remarket to people who have previously interacted with our website. This behavioral data is shared with Meta Platforms, Inc. for ad retargeting and personalization purposes.
Summary of data collected:
| Data Category | Examples | Purpose | Retention |
|---|---|---|---|
| Personal Identifiers | Name, email address, phone number | Appointment scheduling, service communication | Duration of business relationship |
| Device & Technical Data | IP address, browser type, OS, access times | Site security, analytics, performance | Up to 90 days |
| Behavioral / Tracking Data | Pages visited, click events, session duration | Meta ad retargeting, campaign optimization | Up to 30 days |
| Lead Form Data | Name, email, phone (from Meta Lead Ads) | Follow-up on service inquiries | Until request deletion or 12 months |
2. How We Use Your Information
Having accurate information about you permits us to provide a smooth, efficient, and personalized experience. We use the information collected about you in the following ways:
Provide Services
Schedule and fulfill your auto detailing appointments, process payments, and communicate about your service status.
Communication
Send you emails or text messages regarding your appointments, service reminders, promotional offers, and updates about F1 Autoworks.
Meta Advertising
We use browsing data from the Meta Pixel to display personalized ads on Facebook and Instagram, including retargeting ads to users who have visited our site.
Analytics
Monitor and analyze usage trends to improve your experience with our website and services, and to measure the effectiveness of our advertising campaigns.
3. Disclosure of Your Information
We may share information we have collected about you in certain situations. We do not sell your personal information to third parties. Your information may be disclosed as follows:
Third-Party Service Providers
We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. These providers are contractually obligated to protect your information and may not use it for their own marketing purposes.
Meta Platforms, Inc.
We share data collected via the Meta Pixel and Conversions API with Meta Platforms, Inc. to measure the effectiveness of our advertising and to deliver targeted ads to relevant audiences. Meta may use this data in accordance with their own privacy policy to improve their advertising systems. You can review Meta's data practices at facebook.com/privacy/policy.
Legal Requirements
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
4. Data Retention
We will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.
Data collected specifically for Meta advertising purposes — such as behavioral tracking data via the Meta Pixel — is generally retained for up to 30 days, after which it is deleted or anonymized unless you have an active service relationship with us. Lead form data submitted through Meta Ads is retained for up to 12 months or until you request its deletion. All other personal data is retained for the duration of our business relationship with you and for a reasonable period thereafter as required by law.
You may request deletion of your personal data at any time by contacting us using the information provided in Section 6 below.
5. Your Privacy Rights & Opt-Out Options
You have the right to control how your data is used. Depending on your location, you may have additional rights under applicable privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR).
Cookie Consent
You can manage your cookie preferences through our website's cookie consent banner, where you may choose to accept or reject non-essential tracking cookies, including the Meta Pixel. Rejecting tracking cookies will prevent behavioral data from being shared with Meta for advertising purposes.
Meta Ad Preferences
You can control how Meta uses your data to show you ads by adjusting your ad preferences within your Facebook or Instagram account settings. Visit your Facebook Ad Preferences page to manage your options.
Opt-Out of Communications
You may opt out of receiving promotional emails or text messages from us by following the unsubscribe instructions included in those communications, or by contacting us directly at the information provided below.
Access, Correction & Deletion
You may request access to, correction of, or deletion of your personal information at any time by contacting us. We will respond to verified requests within 30 days.
6. Contact Us
If you have questions, comments, or requests regarding this Privacy Policy, or if you wish to exercise any of your privacy rights, please contact us using the information below. We aim to respond to all inquiries within 5 business days.
F1 Autoworks
Address: [Insert Physical Address]
Email: [Insert Email Address]
Phone: [Insert Phone Number]